01
Good markets are expensive to create
Research, rules, sources and resolution — per market, per language.
02
Empty markets don't convert
Initial liquidity is costly and most platforms concentrate it on a few global events.
03
Local markets are underserved
The long tail of regional events has demand but no supply.
04
International expansion is hard
Language, compliance and local context don't scale manually.
05
Manual operations raise cost
Every new market adds human overhead in traditional operations.
06
Trust is earned per market
Resolution, governance and transparency decide whether users stay.